In the last forty years, the world has prospered immeasurably from the global connection of cables, boxes and infrastructure that we call the network.

However, as the technology we use to connect to the network has advanced, the demands have increased exponentially. This explosion of mobile devices, high-bandwidth downloads and global demand for an always-on, high-speed connection has pushed the old network to its limit.

The truth is, without radical innovation and new thinking, the network itself is likely to break–either through the impossible operating costs of maintaining the infrastructure or by the inability of complex, proprietary solutions to meet the demand.

It’s time for a new approach. And it starts with a new philosophy.

THE NEXT DECADE: A NEW INDUSTRY APPROACH TO INNOVATION
Overcoming these challenges demands rethinking the closed, siloed approach to networking of the last ten years. In fact, the old way of doing things can prevent innovation—the investment and brainpower is locked within proprietary initiatives instead of being pooled and harnessed as a collective effort. In other words, innovation suffers and the customer pays for it. Fixing this broken model won’t come from mergers and acquisitions or the usual tactics of the last decade. It will only happen through an ecosystem of development in which advances occur through collaboration and partnership. To do that you need a common platform. And that’s where Junos® comes in.

JUNOS: THE OPEN PLATFORM FOR DEVELOPMENT
At Juniper Networks, we have always thought about networking differently. Rather than simply adding box on top of box, running multiple, sometimes unfriendly operating systems, we have chosen a different tactic since day one, and we call it “Junos.”

While many know Junos as the single software OS that runs on Juniper-designed routers, switches and security devices, it’s actually much more than that. The true essence of Junos comes from designing our software to work with our silicon, our silicon to work with our software, and our systems architecture to work with both.

No one else looks at or designs networks in this way. And this single, open approach to networking is the way in which a Juniper solution is the perfect common design for partner innovation.

NEW THINKING CREATES NEW APPLICATIONS
Junos is the perfect platform for developers to create amazing new innovations and products. To help foster that creativity, we’ve released the Junos core SDK and introduced Junos Space and Junos Pulse.

The addition of these two new extensions to Junos enables an end-to-end software environment that allows for innovation anywhere the network lives—at the core, in the server or on the device.

Partners like Lockheed Martin, Harris Stratex and Ankeena Networks have already taken our Junos building blocks and are developing next generation network applications that will literally change the economics of networking. Learn more

NEW THINKING ENABLES NEW PARTNERSHIPS
It would be one thing if we alone touted the benefits and opportunities of a Junos-based network but a growing list of partners is the best validation we can think of. In fact, today we are proud to announce Dell, IBM and Blade Network Technologies as founding enterprise partners who have selected Junos for solutions in their product portfolios. Learn more

NEW THINKING DRIVES NEW TECHNOLOGY
The Junos philosophy has led to many industry firsts—we created the world’s first multi-terabit router, our latest security solutions are up to five times faster than the industry standard, and today we’re announcing another: the 3D network. Enabled by Junos and the Junos Trio chipset, our new MX 3D universal edge routers understand and orchestrate network traffic in three dimensions, flexing up or down to accommodate changes in bandwidth, subscribers and services. Learn more

THE TIME IS NOW
The Junos platform and this new approach to innovation will enable vast business opportunity, incredible cost savings and unprecedented quality of service. Simply put, a network that’s built on Junos is a network that’s ready for innovation, ready for opportunity and ready for the future.

The new network is here. And it runs on Junos.